At a press event in Cupertino, California on Tuesday, Apple launched its trio of new iPhones: the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. The phones feature the powerful new A13 Bionic processor, multiple rear cameras and a bevy of camera and video tools like Night Mode. The iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max start at $699, $999 and $1,099, respectively. Preorders begin Friday and they’ll be available in stores on Sept. 20.
As one of the most popular phones in the world, the new iPhones face a challenging market. With iPhone sales falling 12% in the fiscal third quarter, profits expected to dip to $9.6 billion and more people trading in their iPhones for Androids, Apple’s new flagship phones need to be compelling enough to draw in new customers or keep current customers interested. Not to mention its main rival Samsung took the wraps off its Note 10, Note 10 Plus and Note 10 5G on Aug. 7, and the phones are looking pretty great so far.
Compared to last year’s models, the new iPhones all have a 12-megapixel front-facing camera that’s been bumped up from last year’s 7-megapixel lens. Each iPhone also has one additional rear camera compared to its 2018 counterpart. To see how else they compare to the iPhone XR, XS and XS Max, peep the chart below.
Video: iPhone 11 Pro and Pro Max are packed with camera features
The 3 best and worst features of the iPhone 11 Pro and iPhone 11 Pro Max
It’s the first ‘pro’ iPhone, but does it earn the upgrade?
Apple held its annual iPhone extravaganza at the Steve Jobs Theater in Cupertino yesterday, and while there were some surprises, those of us privy to the Apple rumor mill saw mostly what we were expecting. There was a new “Pro” variant of the iPhone, as well as an always-on Apple Watch display, a new 10.2-inch iPad, and some much-needed pricing and release figures for Apple’s upcoming media services.
But Apple’s showing was a familiar one, and nowhere was that more apparent than in its straightforward smartphone lineup. Last year, we saw Apple holding on to to the “X” naming scheme with the XS, XS Max, and XR. This year, it was back to numerics, with the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The Pro moniker may sound like a bold departure, but the structure of Apple’s lineup follows last year’s established pattern of a slightly cheaper model and two different-sized flagships.APPLE’S NEW “PRO” NAMING SCHEME MIRRORS THE XS AND XR FROM LAST YEAR
That means interested consumers are in the same boat as last year: should you get the $699 iPhone 11 or the pricier $999 iPhone 11 Pro? If you want a fully kitted out iPhone 11 Pro Max, that will cost you $1,449, as is the case now with the largest, most storage-packed, premium Apple handset. To make the decision easier, it’s best to understand which phones pack which hardware and software features and whether the iPhone 11 Pro is a substantial enough upgrade to be worth shelling out, at a minimum, an extra $300.
We’ve highlighted the three standout aspects of the Pro and its larger Max variant as well as the three most disappointing features of those phones. That way, you’ll know what you get when you shell out for the more expensive iPhone, and you can decide whether it may make sense to get the standard 11 instead or hold off on upgrading entirely.
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Photo by Vjeran Pavic / The Verge
Best: significant battery life improvements
One of the most crucial features of any new smartphone is improvements to battery life, and Apple has actually made quite a leap here with the iPhone 11 Pro. The device now lasts four hours longer than the iPhone XS from last year, with the Max variant getting an increase in battery life of five hours.
That leaves you with 18 hours of video playback, 11 hours of streaming video playback, and 65 hours of audio playback. On the standard iPhone 11, you’re getting one hour docked from each of the video playback metrics but the same audio playback length. It appears the iPhone 11 is retaining the battery improvements Apple made to the iPhone XR that made it even better than its XS variants last year, but the company is putting more battery benefits toward the Pro this time around.
That’s nice to see, as it gives the pricier Pro an obvious advantage over the standard iPhone 11, albeit a marginal one. Apple can now say the iPhone 11 Pro has the best battery of any iPhone, and the four-hour and five-hour jumps over the XS and XS Max, respectively, are strong reasons to upgrade if you’re someone who burns through your phone battery before the sun sets.
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Photo by Vjeran Pavic / The Verge
Best: triple-camera system with impressive new features
While better battery life is a nice perk, Apple has increasingly leaned on its camera tech to market its newest and most expensive iPhones. That’s perhaps truer of the iPhone 11 Pro than any other mobile device in the company’s history. This go-around, the flagship iPhone has a triple-camera system compared to the standard iPhone 11’s dual-camera setup. You get one ultra-wide angle 12-megapixel camera, one standard wide 12-megapixel one, as well as a 12-megapixel telephoto.
The real advantage here is in the added telephoto lens, which the iPhone 11 does not have. That gives iPhone 11 Pro users 2x optical zoom in, 2x optical zoom out, and up to 10x digital zoom. Those zoom advantages carry over to video, where the iPhone 11 Pro has 6x digital zoom and the same optical zoom over the standard 11’s 2x optical zoom out and 3x digital zoom. You also get dual optical image stabilization on the Pro, thanks to the telephoto lens working in tandem with the standard wide one.IPHONE 11 PRO COMES WITH A TELEPHOTO LENS AS PART OF ITS TRIPLE-CAMERA SYSTEM
How do all those numbers meaningfully translate to actual product features? Well, the Pro can make use of those three lenses simultaneously to enable photography tricks you can’t get on the standard iPhone 11. The one Apple specifically mentioned onstage is called Deep Fusion, a computational photography feature coming later this year the company says will combine nine photos, including one long-exposure shot, into a composite that includes the best features of each, all aided by artificial intelligence.
Another feature of the Pro uses the extra camera to zoom in on subjects in videos based on the source of audio, while video recording can be manually performed by any one of the cameras for more creative freedom around the look and feel of iPhone video. Portrait mode photography can also be captured with either the standard camera or the telephoto one.
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